To excel in the rarified luxury housing space, it is not simply a matter of what you know – it is often a matter of who you know. That is why the Coldwell Banker Previews International® marketing program has a proven track record of being selected to represent some of the world’s most exquisite properties.
With approximately 85,000 independent sales associates in 3,000 offices worldwide, it is no wonder why time and again Coldwell Banker Previews International® sets the benchmark for luxury real estate marketing around the world. In 2015, the Coldwell Banker network handled more than 25,171 transaction sides of $1 million-plus homes equating to $133.5 million in luxury sales each day. The average sales price in 2015 in this category was $1.94 million.*
The Coldwell Banker brand has a history of being selected to market the most expensive listings in the United States. Year after year, the brand has set a new benchmark for luxury in the ultra high net worth real estate market. From Southern California to South Florida and the South of France, Previews® listings and sales of record have truly come to represent the best in class.
*Source: Coldwell Banker Quotables as of 12.31.2015. Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker® franchise