Coldwell Banker Markets to Chinese Buyers

Living in a closed off world is definitely a thing of the past. People from all sectors of the globe are connecting with each other no matter which side of the equator they live on. In addition to communication, people are looking at the real estate market on a global level too, with many opting to purchase their next home overseas.

The U.S. real estate market is particularly attractive to international buyers. According to a survey conducted by AFIRE, 64{b0691beea1c2f39bd1c58efe4ba0816740a602e2685bc83cc0a70ecfa3fcdf10} of the members of the Association of Foreign Investors in Real Estate (AFIRE), say they expect to have modest or major increases in their investment in U.S. real estate in 2016.

Chinese buyers are particularly interested in American real estate, being the number-one international investors in U.S. real estate over the past year with $28.6 billion in sales volume.

These buyers are not only purchasing a huge number of U.S. homes, they’re also spending big bucks in their purchases – with most of them being luxury homes in urban metros known for their high real estate prices.

And this increase of luxury home sales from Chinese clients means that more attention is needed in the marketing of prospective properties on a global level.

This is why Coldwell Banker has created a Chinese version of the Luxury Market Report, which outlines real estate trends and market activity in top luxury cities across the United States and abroad.

The report provides buyers with statistics on American cities and zip codes that produce the highest number of active home listings and closed home sales.

Having access to this valuable information in their native tongue, Chinese buyers will better understand the dynamics of the U.S luxury market and the luxury consumer.

In addition to the Luxury Market Report, Coldwell Banker has also made their home search website, ColdwellBankerHomes.com, a portal for users across the world. The website translates into 12 other languages, including Bengali, French, German, Hindi, Japanese, Korean, Portuguese, Russian, Spanish and Vietnamese.

Coldwell Banker’s ‘Global State of Mind’ is one that continues to evolve and grow.

By |2018-11-15T12:42:21-07:00April 20, 2016|

About the Author:

Michelle Quintero is a passionate writer who enjoys documenting and learning about the world through different forms of communication. She is a graduate of San Francisco State University who specialized in Broadcast Communication Arts. Along with her knowledge of broadcasting, she is also specialized in conveying messages through other platforms, such as social media, blogs, and news writing. Michelle has always had a fascination with real estate and is looking forward to writing for Coldwell Banker.

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