What Does It Take to Be Successful in Real Estate? Top REALTORS® Share Their Secrets

American poet Mattie Stepanek said, “Unity is strength… when there is teamwork and collaboration, wonderful things can be achieved.”

Coldwell Banker Residential Brokerage understands that although the company is made up of Independent Sales Associates, it’s the power of working together that makes it the number one real estate company in Utah. In an effort to show the company’s devotion to collaborating, Coldwell Banker just hosted their first ever Listing Presentation Panel Discussion open to all Sales Associates and staff, including those from competing brokerages.

The panel was made up of four of the most successful listing associates in the company: Dan Nix (Station Park office), Lori Lee (South Ogden office), Audrey Monson (Sugar House office) and Scott Robbins (Union Heights office). Combined, the panel has over 60 years of real estate experience and over the past 12 months has completed nearly 100 transactions and closed over $50 million in sales. They also average 91{b0691beea1c2f39bd1c58efe4ba0816740a602e2685bc83cc0a70ecfa3fcdf10} listing conversions from their appointments. In short, these are closers who are helping clients and operating very successful careers.

The house was packed as over 150 REALTORS® from around the state came to listen and share some of their best practices about how to be successful at real estate. Know the customer, stay current with technology, embrace social media, and be involved in the industry were just some of the ideas shared. The overwhelming theme however from the panelists? “It takes hard work to make it in this business,” Lori Lee said. “Many people start in real estate thinking that it’s easy to sell homes and you have a bunch of free time. Most professionals with that attitude don’t make it. Success comes from staying in contact with your clients and always putting yourself out there.”

Dan Nix talked about the great tools Coldwell Banker gives each Independent Sales Associate access to, “Coldwell Banker offers a full tool belt to use. There isn’t a better brokerage that supports affiliated Sales Associates with a CRM (InTouch), a personal website, paid print media and events like this where we can share our strengths.”

Audrey Monson’s advice was “know your stats.” She said, “Real estate is competitive and gets more competitive each day. By knowing the value of a client’s home, as well as your own value, you can secure more listings.”

Scott Robbins talked about the more personal side of listings. “Connect with the seller,” was his advice. “Learn who is the decision maker, learn about their families and why they are selling their home. It’s an emotional decision and if a real estate professional can understand the motives behind the sell, they can offer better service.”

There was a great mix of REALTORS® in attendance. New Sales Associates and students, and some of Utah’s most experienced professionals all took away great tips of the trade.

Feedback from the event was all positive and those who attended were already asking when the next panel will be. After this successful event, planning for the next one has already started.

By |2018-11-15T12:42:29-07:00August 5, 2015|

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